Hollywood Invades Pinoy Clothing Market

Seems like an All Star War with Hollywood Stars as Soldiers, is going on in the Pinoy Clothing Retail World... More and more faces have been appearing in giant billboards for some

Of The Philippines' Top Clothing Brand... Here's the latest...

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Leading the pack is Penshoppe with their All Star Line up: Gossip Girl's Ed Westwick & Leighton Meister, Zac Effron, & Ian Somerhalder...

Above photo is from a giant billboard at MEGAMALL - Manila, Philippines.

Above two (Zac & Leighton) are current window displays for most Penshoppe Boutiques.

Ian compelling all to shop with those beautiful eyes of his...

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and for BENCH....  Joe Jonas and Vampire Diaries' Michael Trevino....   plus the latest on their rostes, The Hunger Games' Liam Hemsworth.

Did not know how big Joe Jonas is in The Philippines till I saw his giant billboards all over...

he is even a cover story for one of the nation's Men's Magazine - GARAGE.

Too bad for the new city ordinance: "NO UNDIES on BILLBOARDS" - The Vampire Diaries' Michael Trevino's  sexy underwear ads will not be able to cause traffic jams on the freeway...  everyone's lost....

The Hunger Games' Liam Hemsworth in one of the four Bench Billboard Ads

all over Manila city currently...

VAMPING his way to PENSHOPPE!!!

Penshoppe All Stars continues to wow Internationally with the release of Vampire Diaries Resident Hunk, Ian Somerhalder, Ad appearances.....  the ones I have seen so far mostly capitalizes on his smoldering hypnotic eyes....  but I do hope that soon, sexier shots will be coming our way...  but then again, this guy is soooooo hot, he need not disrobe and he still oozes sexy..... :) 

For now, am sharing what I have seen so far... :)

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The Penshoppe All Stars Roster So Far!

Zac Efron for PENSHOPPE!

Penshoppe first brought us  Gossip Girl’s bad boy, Ed Westwick.  Then it was dreamy Thai cutie Mario Maurer. So, how re they topping these two - with none other than Zac Efron (Hairspray, High School Musical, New Year's eve, etc..).  What a SCOOP!!!  I myself, cannot wait to see more of the ads they will be coming out with using this Hollywood Hunk!  Just in time to, as he has a new movie out to promote, The Lucky One.... 

It has been stated that Zac Efron has never done an endorsement, so this partnership with Penshoppe is a first for him.  TRULY a GREAT SCOOP for the Pinoy Brand that seems quite intent to conquer the International World Market.

When asked in a few interviews why he chose to endorse the brand - Zac stated that: “I got to know the history of the brand and I like how it’s an original Pinoy brand,” he says. He adds further that, “We have this good family friends who are Filipino and they urged me to say yes. They said it was the top brand in the Philippines,”.

and this has been your HUMP DAY NEWS and Photos for the week!!! :)

A couple of stills from his movie The Lucky One, coming out this month.

...another reason to love this guy...

PENSHOPPE Goes Inter, Again!!!

Earlier this year, Penshoppe - one of the Philippines leading clothing brand - completely stunned me when they unveiled their latest ad campaign....  though am not much a FAN of their clothing (too young, too trendy, not too hip), I have always admired their advertising... and their choice of endorsers....   from Jericho Rosales.. to Victor Basa... to Matteo Gudecelli...  local actor/ models and certified hunks...  but this Springtime,  out went the local hotties - and instead, they unveiled a slew of print ads and billboards with Hollywood Star, Ed Westwick...  Chuck Bass of the popular Gossip Girl....   I suppose this is a BIIG COUP for the local brand...  delighted the masses who frequents their shops....  but alienated me a bit more....   Have nothing against Mr. Westwick - I can even say that some of the ads I have seen with him in, I actually like....  he looked better that I remember him in the show....  though I have only caught the first season... hahahahahaha...

Gossip Girl's Ed Westwick

Now, word is that a slew of new Ad Campaigns will be hitting the market for Penshoppe before the Holidays... this time around using Thai Actor/Model/Superstar Mario Mauer...  once again... not a local hottie but at least, coming from the same continent....  and with half an Asian blood infuse in him....  I believe he has a Thai mother and a European father...  and though I have never seen him in anything he has acted in (Love of Siam being his biggest HIT!) - I have seen him magazines and local entertainment news...  and he is a certified hottie...  so am looking forward to his shots up in biiig billboards, as well as, print ads in local Philippine Fashion Mags....  BTW, Mario will make a Personal Appearance in Manila on Oct 29th - he will be one of the main attraction for Penshoppe's Fashion Show for Philippine Fashion Week.

Thai Actor/Model mario Mauer - Soon to WOW Penshoppe Lovers!!!

So this is a TREND the Philippine fashion houses are going for it seems....  Bench's underwear ads with the Philippine Ruby Team (though playing for the Philippines - each but one of them look Filipino!); OXYGEN using none but Caucasian Models...  and now, Penshoppe with their "one-two" use of foreign talents... 

So what's the deal???   Why replace the locals with International stars, athletes and/or models?   In fairness, Philippine Houses uses foreign talents both in print and media ads... and Philippine runways also boasts foreign talents... still, the locals always gets top billing and are the main focus.... until now....  as EXCITING as it is that the Philippine brands seemed geared to go Global - it is saddening to think that they will NOT BE REPRESENTED by Local Bloods.... seems a bit of a shame...  especially now that the Filipino Pride and Community seems to be everywhere - in sports, in Music, on TV, etc....

Victor Basa - Boy I do miss seeing his face in Penshoppe's Advertising....  Still, my FAVE Penshoppe Endorser Ever!